seo mistakes

15 Common SEO Mistakes to Avoid as a Marketer

Ranking high in search results is the biggest factor in driving organic traffic to your website. The further away you get from the number one ...
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value prop

Value Proposition & How to Use the 3 Uniques Tool

How to Use the 3 Uniques Tool Your value proposition is your competitive differentiator. It’s the proverbial “silver bullet” or “secret sauce”  that lets you ...
white label ppc agency

What is a White Label PPC Agency and Do You Need One?

A white-label PPC agency creates pay-per-click (PPC) advertising campaigns for businesses that want to leverage this efficient and cost-effective marketing method to reach their target ...
pick a niche

How to Use the Pick a Niche Tool

“The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something if ...
most important google analytics metrics

The Most Important Metrics to Keep Track of in GA4

There’s almost no end to the metrics you can track using Google Analytics (GA4). However, you’ll drive yourself crazy trying to track and improve all of ...

How to Use the Ideal Customer Profile (ICP) Tool

“We’re not competitor obsessed, we’re customer obsessed. We start with what the customer needs and we work backwards.” ~Amazon As revenue leaders, we all know ...
ymyl content

YMYL Content Strategies for Fintech Marketers

As the fintech industry becomes increasingly competitive, so does showing up on search engine results pages (SERP). Search-optimized content is vital to ranking for more ...
client retention strategies

Important Client Retention Strategies for 2024

Chasing new customers is exciting and critical for your business success. But to achieve sustainable growth, you must figure out how to keep customers on ...
Digital PR strategies

Digital PR Strategies for 2024

Public relations (PR) is the key to nurturing strong connections with businesses, and it is an essential component of effective marketing. Yet, as technology has ...
Benefits of off-page and on-page SEO

The Benefits of On-Page and Off-Page SEO, and Why You Need Both

About 40% of people click the first result that pops up when they search for a phrase. That gives the top-ranking result a lot of ...

The Do’s and Don’ts of Using AI Tools for Marketing

Almost everyone on the internet is talking about artificial intelligence (AI). AI is driving digital transformation in ways many of us never expected. From blog ...

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