The telecommunications industry is worth $1.74 trillion worldwide. There are 6.38 billion individual broadband internet connections in the world; that’s almost one for every human being on the planet.
Telecommunications accounts for hundreds of millions of jobs and dominates nearly every facet of modern life. Telecom is big business, plain and simple. But its monstrous size doesn’t mean the demand is simply there for the taking. Even telecom companies have to invest in their digital marketing and search engine optimization (SEO) is a key component.
SEO is how digital marketers improve how a website is performing in search engine results pages (SERPS). Essentially, it’s how you drive users to your website, organically — naturally, without paying for ads. The idea is that the more you invest in SEO, the more organic traffic you’ll get. And more organic traffic means more leads, and therefore, more sales.
But in order to execute an effective SEO strategy, you have to focus on specific aspects of a website. These aspects are known as ranking factors. Google has a ton of ranking factors it considers when determining a web page’s position in SERPs. The goal is to get your pages in one of the top three spots for specific search terms, or queries.
This is important because 75 percent of people do business with one of the top three search results when they look for a product or service on Google. And that’s why investing in high-quality SEO is absolutely essential for telecom businesses.
The telecom industry is in a constant state of change. In 2019, a record 39.3 million Americans cut the cord on cable and opted for streaming services. And when people were asked how likely they are to change cell phone carriers in the near future, nearly one in five users said they probably would at the next opportunity.
Your customers’ needs are changing. And because of that, your products are changing. The telecom industry as a whole looks completely different than it did a decade ago. In fact, change is about the only constant in the telecom industry. But a digital marketing strategy that prioritizes SEO can help your business’s online presence keep pace with the rapidly evolving telecom sector and successfully adapt to it. Here’s how:
If your competitors are investing in their telecommunications SEO strategy, that means they’re going to sell their products and services to more customers simply because customers know about their brand. It’s all about online visibility. If your competitors are more visible in SERPs, it’s tougher for you to reach users who are searching organically for telecom services online.
This is why neglecting your search engine rankings poses a huge marketing risk. When potential customers are shopping online for telecom products and services, they’ll ideally see your website in organic search results before any of your competitors’ websites. This requires a solid telecom SEO strategy.
Customers aren’t afraid to switch their service provider — or forego services altogether — to do what’s best for their lifestyle and their wallet. In other words, the days of customers sticking around for the sake of loyalty or even convenience are gone. That’s why reducing churn is a key part of any telecom marketing strategy.
Prioritizing telecom SEO services can help curb churn by ensuring product and service pages are up to date and that they’re ranking well in SERPs. Existing customers will also be informed if you’re offering any new deals or discounts.
According to Harvard professor Gerald Zaltman, 95 percent of all purchasing decisions are made before customers even begin to seek information about a product or service. How is this possible? Because purchasing decisions are subconscious.
The subconscious mind has a lot of power over what people choose to buy and not buy. This is why building brand awareness is so important. You want to position your telecom business so that when a potential customer starts shopping for a service provider in the telecom industry, your company is the first one that comes to mind. A high-performing telecommunications SEO strategy can help make that happen.
We understand the unique challenge service providers face in the telecom industry. To have a chance at sticking around, you need a telecommunications digital marketing strategy that’s as agile as your business.
We won’t ever recommend a set-it-and-forget-it or copy-and-paste marketing strategy. Instead, we develop custom SEO strategies that take into account a wide range of factors that will affect your business now and down the road. And this is how we do it:
Sure Oak offers customized, results-driven SEO services to not only drive more organic traffic to your site but to also increase your leads and ultimately grow your business.
Our telecom SEO specialists offer industry-leading link building services. Our link building team has cultivated a list of high-authority domains that will link back to your site, build your authority, and increase your search rankings.
Our telecom SEO company brings local SEO expertise to your team. We’ll help you improve visibility in local search, set up your profile in Google My Business and other online directories, and drive local traffic to your website.
You can put all the time, effort and money in the word into your website, but if you fail to optimize it, you can forget about seeing any kind of results. SEO helps ensure you’re getting a return on your investment. It can help you beat competitors, improve your retention rate and increase your brand awareness, but only if it’s done properly.
Fortunately, when you work with Sure Oak, you work with a team of SEO experts who are focused solely on creating and executing a high-impact SEO strategy that propels your business toward its goals. We want to see our clients succeed and tenaciously pursue excellence in every aspect of SEO. Contact us today for a free SEO strategy review to learn how we can grow your business.
