SEO is the most effective way to ensure your business can easily be discovered online. All your digital assets, including your website, your Google My Business (GMB) listing and your social media accounts are presented to users based on how well you’ve leveraged SEO.
The number of times your firm appears to clients searching for an attorney online is based on the effectiveness of your lawyer SEO. The better your SEO, the more frequently people will be exposed to your law firm online. Simply put, SEO drives users to your business by way of search engines.
More specifically, SEO for law firms involves optimizing your website and other digital assets so they meet the requirements laid out by search engine ranking factors, criteria that Google and other search engines use to determine a website’s position on the search engine results pages (SERP).
With every SEO strategy, the goal is to be in one of the top three spots on SERPs because 75% of consumers do business with one of the company’s in the top-three results. Not only that, very few users even bother looking at the second page of search results; search results on the first page earn 95% of clicks. Prospective clients are looking for you online. And if they can’t find you, they’re going to go with an attorney they do find.
SEO for health and wellness businesses use similar strategies that other businesses employ to optimize their sites. However, health and wellness businesses face some unique challenges when it comes to marketing their services, including a very competitive industry and strict regulations. Partnering with a health and wellness digital marketing agency like Sure Oak is a proven way to see results from this approach.