A slow website is annoying, plain and simple – and you’ll be penalized for it. Users aren’t going to wait around for your pages to load. Instead, they’re going to leave your site and go looking for information elsewhere. A good user experience includes fast loading, and this is a necessity for building strong connections with potential customers.
Google also doesn’t like slow websites. The team at Google has gone on the record to say that slow websites won’t rank high in the search results. Their core web vital metrics put an even stronger emphasis on having a fast website, and page speed is only going to become more important to your rankings.
Improving your WordPress site speed will help you get the most out of your SEO performance. You put a lot of work into the design of your website, the content, and the services you provide to customers. All of that will go to waste if you’re penalized for having a slow website. Boost your page speed and you’ll boost your rankings, too.