The marketing landscape has changed. If your nonprofit organization wants to drum up local support, bring in donations, or even find more volunteers, you need to have a robust online presence. Search engine optimization will get your organization’s website and mission in front of your target audience.
But SEO is more complicated than it sounds. The search algorithm is always changing, the search competition is fierce, and there are buckets of ranking factors to keep track of. By investing in nonprofit SEO services, you’ll let the experts handle the complicated stuff while your team can focus on what you do best.
SEO for nonprofits is necessary if you want your target audience to find you. If your website isn’t appearing in search results, people are missing out on the important work you do for your community. With the right combination of strategy, keywords for nonprofits, and tactical optimization, your website will be wherever your audience is looking.
SEO is a pillar of any mature marketing strategy. We’ll turn your nonprofit organization’s website into one of the most powerful tools in your arsenal. Your optimized website will better support local marketing efforts, email newsletters, PPC campaigns, social media, and any other marketing approaches your organization takes.
Search engine optimization is one of the most effective digital marketing strategies out there. We use a proprietary approach to SEO that’s proven to help all of our clients win in search. With our nonprofit SEO services, your organization will see a return on investment, higher rankings, and more organic traffic.
From food shelves to literacy programs and everything in between, we can provide SEO for nonprofits. We have a deep understanding of the unique challenges and regulations nonprofits and 501(c)(3)s deal with every day. Our SEO strategies will help get your website in front of the right audience.
SEO for charities can help get more donors to your charity’s or foundation’s website. We will identify the most effective SEO keywords for nonprofits to get your mission in front of the right people and boost online donations to your nonprofit organization.
With the right SEO strategy, you can increase the size of your congregation, the enrollments to your school, and the number of people in your community who are familiar with your mission. We use local nonprofit SEO strategies to make it easier for people in your area to find your website, information on Google My Business, and directions in Google Maps.
No matter what type of not-for-profit organization you run, our team will work with you to provide exceptional nonprofit SEO services. We’ll get to know you and understand what your organization does to support your community — whether local or across the world — to ensure that your target audience can easily find your website and support your cause.
The first step in our partnership is to align on your organization’s SEO goals. We’ll have a discovery call with you where our SEO consultants will talk with you about your nonprofit’s mission, the challenges you face, what you expect to get out of an optimized website, and your organization’s goals.
Once we have a good sense of your goals, we’ll narrow in on your target audience. Whether it’s the people that you’re helping, prospective volunteers, or new donors, our team will utilize user data to determine what your target audience is searching for and why.
Our team will dive into the SERPs to identify your search competitors. We’ll analyze which search terms their websites rank for, examine their content, and check out their backlink profile. By creating a detailed picture of your search competitors’ strategies, we’ll find ways to improve your web presence and spot new opportunities.
Now that we have a good understanding of what you need, examined your target audience, and analyzed your competitors, we’ll create a custom nonprofit SEO strategy. With over 20 years of experience working with hundreds of clients, our team knows what it takes to get you on the first page of the SERPs. We’ll create an SEO Game Plan that prioritizes the optimizations that will make the biggest impact to your rankings as quickly as possible.
Keyword research is a cornerstone of a successful SEO strategy. As part of our nonprofit SEO services, we’ll analyze thousands of keywords to zero in on the most effective combination of terms. Then our SEO experts will create a content strategy that will map groups of keywords to each page on your website.
Our SEO for nonprofits services include content optimization and development. We’ll audit the existing content on your website to determine how well it’s performing. Then, our copywriters and content specialists will refresh the content so it fits into your organization’s content strategy and includes targeted keywords. When needed, we’ll help you create brand new content that brings value to your audience and attracts more visitors.
We take a holistic approach to SEO. This means that we will audit all technical SEO ranking factors of your website to identify and fix any issues. From metadata to page loading speed, our team will leave no stone unturned. And with the search algorithm always changing and several ranking factors to keep track of, you’ll be relieved to have our trained eyes doing the work for you.
The ranking factors off your website have as big of an impact as the on-page factors. We’ll audit your website’s backlink profile to see which referring domains are linking back to you and to remove any toxic links that are hurting your performance. Then, we’ll use our proven approach to premium link building to earn you the types of links you won’t find anywhere else.
How mobile-friendly your site is and how quickly it loads are very important when it comes to how well your nonprofit’s website ranks. Our SEO agency understands Google’s mobile-first approach, and we’re an expert in the best ways to cut down page load time for a responsive, quick website.
Regular reporting is needed to see how well the SEO strategies are performing and spot additional opportunities for optimization. As part of our nonprofit SEO services, we’ll monitor which keywords you’re ranking for, total monthly visitors to your website, and other metrics that show us the health of your website. We’ll share these reports with you so you can see exactly how well your organization’s site is doing.
Our team has over 20 years of experience in search engine optimization. We’ve been around the block a few times, and we’ve picked up some tips and tricks that can only be learned from experience. Our team has seen just about every challenge nonprofit organizations face in the search arena, and we’ve conquered every one.
SEO is a pillar of marketing efforts. Its purpose is to support the other marketing campaigns and strategies your business uses. Our Nonprofit SEO agency will get to know you, your business, and your needs as well as one of your own employees so we can integrate seamlessly into your marketing efforts.
Sure Oak can do a lot more than just SEO for nonprofits. We’re a full-service digital marketing agency, and our team includes experts in everything from content creation to web design. Other digital marketing services we offer include PPC campaign management, inbound marketing, conversion rate optimization, and many others. If you’re not sure which services will best support your SEO strategy, our SEO consultants will guide you toward the most effective options for you.
We believe in collaboration. No one knows your nonprofit organization better than you do, and no one knows SEO strategy better than us. By partnering together, we’ll create an unbeatable approach to driving more qualified traffic to your website. With us, you’ll get the same incredible support you’d expect from members of your own team.
Nonprofit SEO is the same as SEO for for-profit businesses. The only difference is that the strategies and techniques are used to support the mission of a nonprofit organization. SEO, also called search engine optimization, is when a website is optimized for certain search terms in order for it to appear at the top of search engine results pages (SERPs). In order to do this, SEO experts do in-depth keyword research, website audits, and competitor analysis to develop an optimization strategy. Then, ranking factors like on-page content, technical factors, backlink profiles, and others are optimized to make it rank higher.
Yes! Nonprofits need to use SEO just as much as for-profit businesses. SEO and other digital marketing strategies can help you achieve your organization’s mission in several ways including:
SEO for nonprofits is usually a lower cost option than other digital marketing strategies and provides a significant ROI. If you’re ready to talk with our agency about how nonprofit SEO services can help your organization achieve your goals, contact us. Our SEO experts will guide you through what you could expect from a custom SEO strategy and answer any questions you may have.
The cost of nonprofit SEO services varies depending on the size and maturity of your website, your organization’s goals, your industry, and several other factors. Our nonprofit SEO agency offers a wide range of packages for all types of nonprofit organizations and budgets. And because we’re passionate about helping big-hearted organizations, we’ll also extend discounted pricing to help contribute to your cause.
At Sure Oak, we also value flexibility. We’ll work with you to create a strategy that will make the biggest impact on your website and maximize the amount you have to spend on nonprofit SEO services. Whatever you need, our team of experts can help!
