The retail industry has changed significantly in the last twenty years. While retail establishments and malls used to be the undisputed center of commerce, buying habits have shifted more and more online. Buyers are now considered to be “omnishoppers” meaning that they research products and make purchases across a variety of different channels. In fact, market research shows that 85% of shoppers learn about a product online before they shop in stores.
Then why is it that only about 3% of retailers are getting clear, actionable results from their digital marketing efforts? Because digital marketing and retail SEO strategies are challenging. It requires time, effort, and expertise. When you partner with Sure Oak as your retail SEO agency, you’ll get a strategy that produces measurable results every single time.
We’ve helped retailers of all types of products climb the search engine results pages and get more customers to their website. We have an expert understanding of the search algorithm, including the ongoing changes to the SERP that make retail SEO even more effective for your industry. From local 3-packs to carousels, we’ll use the variation in the SERP to capture as much organic traffic as possible.
Thousands of shoppers are searching for products online every minute of the day. Retail SEO services aren’t optional if you want to grow your customer base. They’re required. Our SEO agency for retail businesses takes a data-driven approach to strategy creation in order to maximize the visibility for your online retail site.
Local SEO is a huge component of successful SEO for retail businesses. As part of our retail SEO services, we take care of your Google My Business (GMB) account. This helps potential customers find your hours of operation, phone number, and your location on Google Maps.
Retail SEO is a vital part of your digital marketing strategy, but it shouldn’t be the only part. We’ll turn your website into a lead generation machine that will support email marketing, social media advertising, PPC campaigns, and more.
Before you enter a partnership with a retail SEO agency, it’s best to understand what you can expect. Sure Oak is known throughout the SEO industry for the exceptional results we earn for our clients. We understand that all the different ranking factors work together and take a holistic approach to SEO. Our process has been proven time and time again to increase website rankings, bring in more traffic, and boost conversions. Here’s what to expect when you partner with us:
Before we create your customized SEO Game Plan, we’ll do a deep dive into what makes your target audience tick. We’ll look at search data to paint a detailed picture of what your target audience is searching for and why. This will help us create strategies that target shoppers at every stage of the buying process – from discovery through conversions to sales.
You may have heard that you should keep your friend close, but your enemy closer. This is true in retail SEO strategy, too. By understanding what your search competitors are doing, you can identify gaps in your SEO strategy and find new opportunities that your competitors haven’t noticed yet. Our retail SEO services include a comprehensive competitor analysis.
In-depth keyword research is the cornerstone of all SEO services for retailers. As a leading keyword research agency, we analyze thousands of keywords to find high-value search terms in your niche. Once we’ve zeroed in on the most effective keywords for your business, we’ll use them to create a unique content strategy for your website. This is where our secret sauce comes in. Our team will create groups of keywords and map them to each page on your website to maximize the keywords that you rank for so your customers can find you no matter what they’re searching for.
Local SEO is incredibly important for retailers. Four out of five shoppers search online to find businesses near them before making a purchase. If you don’t understand how well your business performs in local SEO, you won’t be able to compete on the same playing field as your competitors. Our analysts will check how your website is performing in local keywords, the health of your Google My Business profile, and spot any variances between how your website performs in different geographic locations.
After we complete the retail local SEO audit, we’ll start optimizing your website for local SEO. Geographic keywords and terms that include phrases like “near me” can help shoppers in your community find your website. We’ll also make sure that your Google My Business profile is optimized so that your company’s website, store hours, and directions appear in the local packs in Google SERPs.
More and more, shoppers are heading online to research products before making a purchase. Reviews are a significant part of that research. Our retail SEO services include customer review strategy and website optimizations that feature reviews. In general, product reviews help shoppers convert and recent studies show that displaying reviews can increase conversions by 270%. Our expert SEOs will also help you get reviews through proven strategies so customers can quickly research your products.
If you’ve ever noticed a map to a store or a listing with a business’s phone number and hours, you’re familiar with Google My Business (GMB). It is a free online directory where you can list your location, hours, contact information, services, and more. Keeping your GMB profile up to date will bring more customers to your website and shoppers to your physical store. Our retail SEO services include a detailed GMB analysis and optimization.
Online directories, like Google My Business, list several businesses so people can easily find what they need via a quick search. Local citations are key to a robust retail SEO strategy. Our team will crawl the internet to make sure that your company name, address, and phone number are appearing in relevant directories like Yelp, Angie’s List (if applicable to your business), and other directories specific to your niche. This will help expand your visibility and drive more traffic to your website.
Studies show that retail shoppers are more likely to use mobile devices when researching products online than desktop. Our retail SEO services include mobile and site speed optimization. We’ll work with you to optimize the mobile-friendliness of your website, creating a better user experience and helping your website perform better in the search results.
Our retail SEO agency values transparency. We’ll set up ongoing analytics and reports that we will share with you on a monthly basis so your company can see how your website is performing. These reports will track keyword rankings, organic visitors, conversions, and other KPIs that will show us what’s working and what needs to be tweaked. You’re also welcome to ask us for information about your site performance any time.
There are hundreds of SEO agencies out there, but your company deserves the best. Sure Oak specializes in SEO services for retail businesses, and we use battle-tested SEO tactics that are proven to deliver results. Our team of SEO experts will take your underperforming website and turn it into an organic traffic machine, attracting more customers locally and worldwide.
With our proprietary approach to retail SEO services, we’ll get you the kind of results that you won’t be able to achieve with anyone else. We’re known industry-wide for our attention to detail, exceptional customer service, and out-of-the-box strategies. When you trust us with your website, we’ll do everything we can to help you achieve your goals.
There are many SEO agencies that claim to know exactly how to help with retail SEO, but these “experts” fail to deliver the results you need. Many of our clients come to us having been burned before by an agency that offers zero accountability, high prices, and minimal changes to their bottom line. At Sure Oak, we know we can do better. After more than 20 years, we’ve proven time and time again that our retail SEO strategies are proven to outrank competitors, capture more traffic, and boost conversions.
Our client came to us with a new website of only 15 pages. With no online presence and minimal content, they needed us to build visibility, domain authority, and a backlink profile from scratch. Our team set out to work by doing intensive keyword research and using it to create a comprehensive content strategy. That combined with a large-scale link building campaign earned our client an 828% increase in organic traffic less than 12 months after we implemented their strategy.
Digital marketing takes more than just SEO, and we can help with all of it! Sure Oak is a full-service digital marketing agency. Our retail SEO company can help with content creation, web design, conversion rate optimization, and many more. If you’re not sure which services can help you, don’t worry. Our SEO consultants will talk with you about your goals and guide you toward the services that will be most beneficial for your retail company.
We believe in developing long-term relationships with our clients. Before recommending retail SEO services, we’ll get to know you and your business. We want to understand your unique needs, what makes your business special, and the challenges that you face on a regular basis. No one knows your business better than you, so close collaboration is what will take your retail SEO strategy to the next level. When you choose to work with us, you’ll get the same dedication and support you’d expect from a member of your own team.
